Destination Marketing and Management

Both initiatives work together to keep our economy and communities strong.

Sustainable tourism, in its purest sense, is an industry that attempts to make a low impact on the environmental and local culture, while helping to generate income and employment without overtaxing any resources – whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents of Maine and Aroostook County}

The carefully planned growth of tourism presents opportunities to raise the quality of life for residents, generate jobs and business opportunities, and protect our Maine lifestyle. Aroostook County Tourism writes an annual Marketing Plan while following the Five Year Strategic Plan & Values of the Maine Office of Tourism.
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• ‍2024-25 Destination Marketing Plan‍
• 2023-24 End-of-Year Report ‍
• Five Year Strategic Plan ‍
• Stewardship Principles

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Aroostook County Tourism Annual Goals

1. Expand the marketing area to reach Halifax, Nova Scotia.
   • Expand the ‘always-on marketing channels’ to expand from Fredericton to Halifax geographically.
   • Expand content types for border crossing, currency exchange, and recreational trail vehicle registrations or licenses.
   • Identify a second print magazine partner for advertorial placement.
2. Increase stakeholder engagement.
   • Recognize the ‘Best of the Best’
   • Create a press room and stakeholder area of www.visitaroostook.com
   • Create business cards to activate existing businesses to create user-generated business listings, deals, and events on www.visitaroostook.com
3. Increase ATV tourism to Maine’s Aroostook County
   1. Design, print, and distribute an ATV map
   2. Increase photo and video files of the activity
   3. Write an article and itinerary, outlining the experience
   4. Win two quality unpaid article mentions by the media

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Archived Reports & Plans

• 2023-24 Destination Marketing Plan‍

• ‍2022-23 Final Report

• 2022-23 Destination Marketing Plan

• 2020-23 Final Report

• 2021-22 Destination Marketing Plan

• 2020-23 Final Report

• 2020-21 Destination Marketing Plan